Qwick’s Nashville launch nearly coincided with the city’s restaurant week festivities, making it the perfect opportunity for an eye-catching activation. Our incredible Events team was able to secure a digital mobile billboard, which would drive around the busy streets of downtown Nashville and spread the message about Qwick. Inspired by the neon signs and marquees of the area, I concepted a simple looping animation sequence that would introduce the brand to Music City.

Art Direction | Copywriting