Murphy-Goode’s “Goode Life” campaign positioned the brand as a wine for all occasions - from a casual night in to meeting your partner’s parents and everything in between. The campaign began with photo-based direction at its inception, and moved into a playful sweater-knit graphic as a visual palate-cleanser before the launch of Murphy-Goode’s Survival Guide.

Art Direction | Photo Direction | Design | Copywriting | Illustration