Murphy-Goode has the unique position as the “fun” wine in Jackson Family Wines’ portfolio, so it’s always a treat to work on campaigns for this brand. The Survival Guide program enhanced Murphy-Goode’s reputation as the go-anywhere, do-anything, Swiss-army-knife of wines with cheeky copy and compelling visuals to target our male millennial audience.

This campaign came on the heels of a brand refresh, featuring a more collegiate feeling compared with previous campaigns and a renewed sense of brand identity through storytelling.

Art & Photo Direction | Design | Image Compositing | Illustration