Our Daily Wines has been a staple of organic pantries for decades, and it was time for a package refresh. I had the pleasure of collaborating with creative director Todd Everett on the brand’s new look and feel. Inspired by seed packets from the early 1900s, the new packaging alludes to quality standards of a bygone era while drawing the eye of contemporary consumers with a unique label shape and high-touch details, including foil and blind embossing.